I offer a wide range of assets and talents to the marketplace. I have crafted and developed a lot of different skills through my studies at Liberty University.
Course Experience
My Speech Communication classes have provided me with experience in public speaking in front of a large audience. As well as experience in public speaking with the pressure of a grade at stake. Furthermore, I have gained experience in public speaking with a time constraint or limit. These classes have developed my current communication skills.
My Introduction to Graphic Design classes have given me experience with different Adobe platforms (Illustrator, Photoshop, InDesign). As well as have learned how to recreate a company’s logo.
Furthermore, I have learned how to design advertisements on social media via Photoshop.
My Media Writing class has given me experience in writing press releases as well as learning how to write in AP style. The final project for this course included interviewing a business owner and creating a press release for the business and advertising a fundraising event.
My Strategic Communication class has given me experience in presenting a pitch for a company every week, learning how to work with quick deadlines. I also learned how to develop strategic integrated marketing campaigns. As well as gaining experience in how to create a target audience, demographics, psychographics, SWOT analysis, and executive summary for a different company every week.
My Public Relations and Promotions Tactics class taught me how to write professional press releases. As well as learning how to write a newsletter, a white paper, and how to develop a media kit. I also learned how to create a company and develop personal branding.
My Digital Promotion Technologies class taught me how to record a podcast professionally and edit through Adobe Audition. As well as learning how to edit videos through Adobe Premier and creating content on social media.
Professional Skills
The biggest skills I have learned at Liberty is how to effectively communicate through writing. My time here at Liberty has allowed me to further enhance my writing skills and learn how to write in many different styles. I have learned how to develop marketing plans, press releases, conduct interviews, as well as learn to analysis integrated marketing campaigns.
I have also learned how to develop compelling and creative integrated marketing campaigns for different companies. Developing these campaigns is something I love to do and something I have become very good at. I have also learned how to develop brand kits and have been able to create potential companies with a brand and voice. Furthermore, my time at Liberty University has developed my management skills,
problem solving skills, leadership skills, the ability to work under pressure, learning how to useMicrosoft Office and Google Drive.
My Brand
My brand is centered around being feminine and young. I love pink, the beach, and girly things because it makes me happy. I try to incorporate this part of me in all I do because I feel like it truly reflects a part of me. Femininity can often be looked down on and viewed as unprofessional. I want to stop this stereotype and incorporate femininity into my professional life to show that both things can coexist. My biggest ways of communicating with be through writing and digital advertising.
Furthermore, a big part of my brand is all I have learned and accomplished during my internship at Starpoint Church. I hope this is a great reflection on my brand and how much I value my faith and church family. Additionally, I hope it is a reflection of the amazing life experience and skills that can be developed by working at a church. Oftentimes, this is under looked or belittled and I hope my brand shows how much working at a church can grow you.